SEO, CRO and AI search

Get found. Get chosen. Get the call.

Three things decide whether your website makes you money: people need to find it on Google (SEO), AI assistants need to recommend it (AI search), and visitors need to turn into customers (CRO). We handle all three on every site we build.

SEO

Show up when customers search

When someone types "deck builder near me", you want to be the first name they see. We build every page around what your customers actually search for.

  • A page for each service and each area you cover
  • Google Business Profile set up and matched to your site
  • Fast, phone-first pages Google likes to rank
  • Tracking, so you see which searches turn into calls
Example
deck builder near me
yourbusiness.ca Deck Builder Near You | Cedar & Composite | Free Quotes Custom decks across the city and nearby towns. See prices, past projects and book a free on-site quote. PricesOur decksGet a quote
AI search

Get recommended by AI assistants

More people now ask ChatGPT, Google's AI answers and other assistants who to hire. We set up your site so those tools can read it, trust it and name you.

  • Clear answers to the questions your customers ask
  • Structured data that spells out your services, area and hours
  • The same business details everywhere you're listed
  • Pages written in plain language, not keyword soup
Example
Who's a good deck builder near me?

A good place to start is Your Business. They build cedar and composite decks across the city and nearby towns, list their prices online, and offer free on-site quotes you can book from their website.

yourbusiness.ca
CRO

Turn visitors into calls and bookings

Getting found is half the job. Conversion rate optimization is the other half: making it obvious what you do, what it costs and how to book, so more visitors become customers.

  • Your offer and price clear in five seconds
  • One obvious next step: Call, Book or Get a quote
  • Built for thumbs, fast on any phone
  • Call and form tracking, so you see what's working
Example
Before
After
Decks built in
2 weeks
From $8,000. Free on-site quote.Call nowBook a free quote

How we do it

No jargon and no long contracts. Here is what actually happens on your site.

How we do SEO

  1. Research. We find the exact words your customers type, service by service and town by town.
  2. Structure. Each service and area gets its own page, with a clear title, heading and description.
  3. Speed and phones. Fast, phone-first pages, because that is how most people search and what Google ranks.
  4. Google Business Profile. Set up or cleaned up, with the same name, phone and hours as your site.

How we do AI search

  1. Answer-first pages. The questions customers ask, answered plainly at the top of the page, so AI tools can quote you.
  2. Structured data. Code that tells search engines and AI exactly what you do, where, your hours and prices.
  3. Consistent details. Your business name, phone and address matched everywhere you are listed.
  4. Open to AI crawlers. We make sure the tools behind ChatGPT, Copilot and Google can read your site.

How we do CRO

  1. Five-second test. What you do, where and what it costs, visible before anyone scrolls.
  2. One next step. A Call, Book or Get a quote button on every page, sized for thumbs.
  3. Trust where it counts. Your guarantees, licences and real photos next to the button, not buried on another page.
  4. Measure and improve. Call and form tracking, so we can see what works and fix what does not.

Questions about SEO, CRO and AI search.

What is the difference between SEO and AI search?

SEO gets your pages ranked in normal Google and Bing results. AI search is about being named in the answers tools like ChatGPT, Copilot and Google's AI Overviews write. They overlap a lot: both need clear, fast, trustworthy pages. AI search adds answer-first writing and structured data. Read more

What does CRO mean?

Conversion rate optimization: changing your website so more of the people who visit actually call, book or buy. It is often the fastest way to get more customers from the traffic you already have. Read more

How long does SEO take?

A new or rebuilt site usually starts showing up for its own name within days and for local searches within weeks. Competitive searches can take a few months. CRO changes work from the day they go live.

Is this included in the website price?

Yes. Every site we build includes the SEO, AI search and CRO set-up described on this page. Ongoing work, like new pages, seasonal updates and monthly reports, is part of our optional care plans. See pricing

Do you work with businesses outside Kelowna?

Yes. We are based in Kelowna, BC, and work with businesses anywhere. Everything is done online, by phone, text and email.

Get a free check-up and a new homepage mockup.

Tell us about your business. In 1 to 2 days we'll email you a plain-language review of your site and a mockup of your new homepage. Free, no obligation.

  • Plain-language review. What's working, what's losing you customers, and what to fix first.
  • Your new homepage. A mockup built for your business.
  • No pressure. Use it yourself, or have us build it. Your call.

Rather not fill out a form? Pick what's easiest:

Your check-up arrives within 1 to 2 days. We only use your details to send it. No spam, no mailing list.

CallGet my free check-up